When a brand comes together.
The Together Group rebuilds the lives of reformed offenders. It was down to us to build a brand they could be proud of. The brand needed to be scaleable, with a parent concept flexible enough to be rolled out for a growing number of geographic locations.
Self-sufficient collaboration between industry, ex-offenders and government agencies for the benefit of society – an inspiring basis for developing a brand strategy and a striking identity. We developed a brand as flexibility as it is dynamic. The Together brand now works across all media and can be reinvented as new regional enterprises join the Group.
By spending time understanding exactly who the organisation needed to talk to and why, we managed to create precisely the web presence they needed. Clear, concise, confident and down to business, professional enough to appeal to confident investors, but accessible enough to meet the needs of the local communities they support.
Colour & Thing delivered us exactly what we needed. We have a brand and a website which can grow with the Together Group.
Paul Harrod, CEO