Shorelight promotes top US universities to top-of-the-class students all over the world. Their on and offline collateral has to reflect their position as a prestigious international academic brand, whilst at the same time supporting their growing list of partner universities.
Shorelight perform a crucial role partnering with top-tier, ambitious U.S. universities, forging relationships between universities and students through the provision of a wealth of information and wrap-around services. We ensured their brochure for channel partners was impeccably designed and recognisably Shorelight, but still on-brand for each University. A Quick Reference Guide was anything but quick to create – we designed a whole new infographic format to carry thousands of course details over just a few pages. And we delivered a web portal to take this role online, enabling channel partners to match academic opportunities with student profiles. We’re already planning additional functionality, creating a even more sophisticated tool to promote the American university experience and maintain Shorelight’s position as the leader in their field.
We needed an agency we could trust with our brand and rely on to do a great job time and again. We found one.
Tim Edwards, Senior Director, Marketing Strategy