Launching a brand right HERE in BS4

by abi on

We unveiled a brand new identity for Bristol’s Bath Road Studios today, marking the next phase in the life of one of the City’s most iconic commercial buildings and home to Colour & Thing.

The 60’s landmark started life as television studios and is still home to ITV West Country. But in true Bristol fashion, the 60,000 square feet of shipshape office space has been upcycled and repurposed, and a diverse range of businesses – from design agencies to software developers – have joined the national broadcaster at what will now be known as HERE.

Celebrating the original forward thinking 60s architecture, the interior of HERE retains the same eye on the future and a commitment to function and practicality, with exposed ceilings and plenty of natural light.

Ashville Asset Management tasked us with renaming and re-positioning the old ITV building as a contemporary new opportunity in Bristol’s commercial property sector. Branding office buildings is usually pretty functional, but we took the decision to reinvent the building as a uniquely meaningful social brand.

Office buildings aren’t really about bricks and mortar – what’s important is what happens inside. This has always been a creative space, and it’s constantly evolving with its tenants. HERE is different to other office spaces – it’s not about a space people fit into. It’s about a space fit for people. Every business under its roof enjoys an inspiring blank canvas they can make their own. HERE is where things happen, where businesses create their own opportunities and forge their own future. That’s what HERE is all about.

We even broke the mould with HERE’s launch. In the run up to the unveiling of the new name and identity, we created a cheeky teaser campaign. Mysterious banners and placards popped up across the City, posing philosophical questions to Bristol commuters such as “Why are we HERE?” a ‘Where is HERE?”

As part of the rebranding we’ve also created a brand new website, social media pages and a complete redesign and refit of interior and interior signage.

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