Some of our clients are geniuses. It’s just that no-one else knows it. We call them ‘mute pioneers’ – brilliant at what they do, but in need of a brand identity, strategy and comms plan to get them in front of the audience which will transform their business.
Forgeway’s market is dominated by a few big players, but there’s no personality, imaginative branding or collaboration within the industry. This is where we identified Forgeway’s opportunity. We created a stand-out brand based on the periodic table and used the same principle of categorisation to deliver an innovative labelling system to instruct users on the factory floor – an intelligent solution. We’re now rolling out their new brand on and offline, and publishing a monthly e-newsletter which means they land in just the right inboxes every month with intelligent content and a clear message. Forgeway is no longer a silent partner, but a thought leader.
You really got to the nub of our business. It's been really helpful to have the focus and discipline, and you've created a truly innovative brand and packaging design.
Rod Buckley, Managing Director